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Friday, November 9, 2012
40+ Vintners Head to Asia on Wine Mission
The Wine Institute is organizing a 40+ winery trade mission to China, Japan, South Korea, Vietnam, Hong Kong and Taiwan to boost sales of Golden State wines in Asia’s fast-growing markets.
The Oct. 15-26 mission will visit Tokyo, Seoul, Taipei, Ho Chi Minh City, Hong Kong and Shenzen, China, according to the San Francisco-based trade group, which represents about 1,000 California wineries and related businesses.
“Asia is a strong wine market with long-term growth across the board for California wines,” said Linsey Gallagher, the Wine Institute’s international marketing director, said in an Oct. 9 statement. Read more here...